McDonalds opens a Brand-Free restaurant in Japan!
No arches, no Ronald McDonald, Just a a two-item menu offering the Quarter Pounder and the Double Quarter pounder...
Hungry and curious customers are lining up to get their Quarter Pounder's in those little red and black restaurants...
Recently a number of companies have successfully pursued "No-Brand" marketing strategy, examples include the Japanese company Muji, which means "No label, quality goods" in English.
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